Maybank Lifestyle Branch

Maybank, the incumbent bank in Malaysia is taking a huge step ahead to set up Lifestyle Branch, where the bank branch would incorporate a cafe as well.

This would bring Customer Experience to another level, where customers would have a chance to get a Gloria Jean's coffee, together with doing their banking transaction.

Of course, there are challenges too, on whether the public would be accustomed to get a coffee and then sip, while they wait for the banking transaction.

How has customer experience transformed? Thailand has cafe together with their mobile shop. Would this sparkle a start for Malaysia as well?